CBS Wants Charlie Sheen Back!
Over the last few weeks the world has been captivated by the well played out media spectacle that is Charlie Sheen’s life. The story now appears to be approaching its climax, or is it just beginning? Over the weekend Radar Online reported that CBS wants Charlie Sheen back to work on his hit show Two and a Half Men.
Radar quoted a “well placed insider” who said that CBS president and CEO Les Moonves has been speaking with top executives at Warner Brothers Television and also co-creator and executive producer Chuck Lorre about bringing the troubled star back.
Charlie Sheens Leverage
Could it be the supposedly $100 million dollar lawsuit that Charlie Sheen filed against Warner Brothers and Chuck Lorre that is forcing them to put him back to work? Has the saga been part of a well calculated strategy to boost the ratings of Two and a Half Men? Or is it Charlie Sheen’s mastery of the media and the Internet that is forcing Warner Brothers to bring Sheen back? Regardless of the reason Sheen has proven his genius over recent weeks by waging a well calculated war with Warner Brothers and CBS online through social media websites like YouTube and Twitter. Sheen’s Twitter followers recently passed the 3 million mark which is an awesome indicator of the stars power to draw attention to himself and capture the interest of the entire world.
It Gets Even Better for Charlie Sheen
Besides getting brought back to work on his hit television show Two and a Half Men Charlie Sheen could find himself in the driver’s seat of his very own late night show. This is good news for the fans who bought tickets to his Torpedo Of Truth shows but it’s also a sign that television networks aren’t stupid when it comes to capitalizing on media sensations like Charlie Sheen and Conan O’Brien who also went on his own one man show last year after being fired from his job of hosting the Tonight Show on NBC.
Wherever Charlie Sheen ends up one year from now he will mostly likely be a power player in some capacity on television and his fight with Warner Brothers will become the blueprint that scorned television celebrities will follow for years to come.
CBS, Charlie Sheen